Overview photos : (a wide shot) of the aisle.
All elements of the aisle must appear in your photos (with all shelves , from top to bottom and from left to right).
Below is an example of an overview photo of hair care products:
The number of bays is used to determine the width of a fixture.
💡 Top tip: look at the separations at the bottom! There is always a slight gap visible.
In the example photo below, you can count 4 bays.
Secondary locations/displays contain products that are normally already present on the aisle shelf.
They are therefore a secondary location for products and display promotional offers.
Example : 'Gondola end' or ‘End of Aisle’ display 🏬
The display at the end of an aisle, generally used for promotional offers.
